How to Create Multi-Language TikToks to Reach a Global Audience
TikTok is used by people worldwide.
And guess what? Expanding your audience is crucial if you want to increase the size of your TikTok following.
Making TikToks available in multiple languages is one approach to achieving this. This makes your material more accessible by enabling you to communicate with individuals who speak different languages.
In this blog, we will discuss how to make TikToks in many languages and provide actual examples of how it is done.
The Value of Multilingual TikToks
Users of TikTok come from all around the world. Although millions of people speak English, there are numerous other languages as well. You can reach new viewers who might not understand English by making TikToks in many languages. A TikTok video in Spanish, for instance, can be viewed by Spanish-speaking users in the US, Spain, and Latin America.
Translating your language is important, but so is adapting your material to each audience’s culture and tastes. You may increase your fan base and even create a community in new areas by doing this.
How to Begin Producing TikToks in Multiple Languages
Carefully consider your content strategy
Understanding your TikTok’s concept and message is crucial before you start creating content in other languages. What suits one audience might not suit another. Content that can be translated into other languages without losing its effect should be planned.
To make translation easier, use subtitles
One of the simplest methods to make your TikToks multilingual is with subtitles. You can include captions in many languages so that others who don’t speak the same language can still comprehend what you’re saying. Producers can add subtitles to the video editor on TikTok. You can either utilize automatic captioning or then edit the text, or you can manually enter translations.
For instance, Zach King, a well-known TikTok creator, frequently employs English subtitles, but he also adds Spanish or French subtitles when he wants to reach a worldwide audience.
Make distinct videos for each language
To take it a step further, think about making distinct videos for every language. You can create many TikTok versions or even say the same thing in other languages. This enables you to accommodate each language group’s particular requirements.
To reach the sizable South Korean beauty community, a beauty influencer might, for instance, release two videos: one in English on skincare regimens and the other in Korean. In this manner, the creator offers both groups value in a clear and understandable manner.
Talk to Your Audience in Their Own Words
Making your audience feel heard and appreciated can be achieved by communicating with them in their native tongue. Try answering in Spanish if you’re receiving comments in that language. Using translation tools can help you interact with them more successfully, even if you’re not proficient. By doing this, you establish a rapport with your audience and demonstrate your interest in their culture.
Use Hashtags in a Variety of Languages
One of the best ways to get your TikTok content seen is by using hashtags. Increasing visibility can be achieved by using hashtags in the target audience’s language. Use hashtags like #Ricetta or #Cucina, for instance, if you’re posting a recipe video in Italian. Useful hashtags for Japanese-language material include #レシピ (recipe).
Modify Content to Account for Cultural Variations
Take into account the cultural peculiarities of each audience when creating multilingual TikToks. Something that is suitable or humorous in one culture may not be in another. Make sure the linguistic group you’re speaking to can relate to your references, examples, and humor.
Examine Your Content in Various Languages
Remember to test your content after creating it in multiple languages. To find out when your audience is most engaged in each area, post it at various times of the day. To determine which language version of the video resonates the best, track how each one performs.
