Social Media Marketplaces for Handmade Goods: A Guide for Crafters
It can be overwhelming to sell handcrafted things online, don’t you think? But you know what? For makers like you, social media sites are a treasure trove.
Nowadays, social media provides a platform for showcasing your work and generating revenue. However, where do you begin? Let’s discuss it using some practical examples and advice.
Social Media Marketplaces: Why Use Them?
These days, social media is more than simply a platform to publish cool photos or communicate with friends. The market is enormous. Crafters may make a living from their passions thanks to platforms like Facebook, Instagram, and even Pinterest, which have built-in selling capabilities.
The capacity to create a community is what makes these platforms so fantastic. You engage with people who appreciate what you do, share your narrative, and show your creative process in addition to selling goods.
That’s how you establish trust, isn’t it? Before making a purchase, people want to feel as though they know you. That is made feasible by social media. Don’t wait for the ideal time to launch your own website. The necessary technologies are currently available on social media networks.
Instagram is a center for shopping! You can tag products in your posts using Instagram Shopping. People can tap and purchase straight from your feed when you share your most recent knitted scarves or handcrafted jewelry.
For illustration, let’s look at The Sustainable Stitch. She utilizes Instagram Shopping to tag her buys in her posts, and she crochets lovely things. With just a tap, customers can easily view and buy what she’s selling!
- The Marketplace on Facebook
Facebook Marketplace is a straightforward yet effective method of selling your handcrafted goods. Facebook is great since it allows you to market locally.
A vendor such as ArtisanJewelsByLily sells her handcrafted silver jewelry on Facebook Marketplace. She includes descriptions and clear images of her items in her listing. Additionally, she provides local delivery, which expedites and simplifies the purchasing procedure.
- Etsy
Alright, so while Etsy isn’t strictly a social media site, it’s still important to mention. Handmade items excel there. Etsy functions as a marketplace exclusively for artists, craftspeople, and antique enthusiasts. Etsy is a terrific site to sell since people particularly come here to hunt for handmade, unique things.
For instance, BreezyBeads. She offers her exquisite jewelry on Etsy. She keeps customers interested by adding new items to her store and responding to reviews. You may also send updates to your followers on Etsy, which is a wonderful way to inform your customers about sales or new goods.
Inspiration can be found on Pinterest. It’s also a treasure trove for craftsmen. Yes, you can upload pictures of your work, but Pinterest also offers tools that help you sell. You can include a “shop now” option in your pins so that when someone clicks on your image, they can immediately purchase your item.
LilyCraftDesigns, for instance, shares stunning pictures of her handcrafted home décor on Pinterest. She shares do-it-yourself crafts and advice in addition to product images. Additionally, her fans can purchase directly from her pins. It functions similarly to a tiny online store that melds with imagination.
- The TikTok app
Hold on, selling handmade things on TikTok? Of course! TikTok isn’t only for dancing; it’s also a fantastic platform for showcasing your workflow and attracting attention to your work. People enjoy observing the creation process, and TikTok is an ideal platform for this.
For example, CraftyCassie is a potter. She uses TikTok to share her wheel-throwing technique. She demonstrates how she turns unfinished clay into gorgeous mugs with appealing music and captivating subtitles. She even takes advantage of the “Shop Now” option, allowing her fans to click and purchase her products.
Conclusion
It doesn’t have to be difficult to sell your handcrafted goods on social media. You may interact with potential buyers and display your work on platforms like Facebook, Instagram, Pinterest, TikTok, and Etsy. The finest aspect? You don’t need a sophisticated website or a large budget. All you need is to be genuine, express your enthusiasm, and watch your creative business take off.
Why don’t we begin today? Join these sites and express your talent!
